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DeINCEPTION - The Great Aha! What Is Happiness?

Premieres on International Day of Happiness (20 March 2027)
Join Us for a Whole Week of Presentations on the Science and Philosophy of Happiness

Join us for the premiere of DeINCEPTION: The Great Aha! What is Happiness? during Happiness Week, 20–27 March.

Alongside the film launch, you’ll gain access to a free 4-Day Happiness Maps Awareness Challenge, designed to help you discover the hidden patterns shaping your pursuit of happiness.

Take part in free psychological tests with cutting-edge AI insights, giving you a personal snapshot of your mindset and motivation.

Plus, hear from special guest experts in philosophy and psychology, who will share timeless wisdom and groundbreaking research on what it truly means to live a happy life.

Film Synopsis:

In DeINCEPTION: The Great Aha! What is Happiness, John Angheli explores the source of our deepest motivations and the cornerstone of our democratic ideals – the nature of happiness. What is it, really? How does our pursuit of happiness shape our ethics, economics, and ecology? And why, in an age of unparalleled abundance and freedom, are rates of psychological depression continuing to rise?

After a near-fatal car accident raises questions of personal meaning and mortality, John embarks on an ancient rite of passage: a 40-day and 40-night vision quest in the Tasmanian wilderness. Through sustained solitude, stillness, and fasting, he seeks to uncover the code behind the question, “What is happiness?”

Alongside this personal journey, John engages with some of the world’s leading thinkers on happiness. Together, they peel back the “cultural inceptions” that may lie at the root of modern discontent.

(More Info? See: The Expanded Synopsis)

Unlock the Timeless First Principles For
How to Deeply Motivate Yourself and Others

Come on an adventure like no other, and discover 3 insights drawn from 3 of the Greatest Philosophers from the Age of Enlightenment, that will profoundly change the way you see your pursuit of happiness...

#1 The Hidden, Inner Maps of Happiness That Define Our Conscious Choices

Discover the ground floor of your motivation and how your inner maps that define 'what is happiness' come to influence your beliefs, behaviors and feelings

#2 The Fundamental Structure of Happiness Maps That Lead to Lasting Fulfillment

Recover a timeless perspective on what kind of life orientation leads to the most optimal outcomes for yourself, for those around you, and for the planet at large

#3 The Educational Pathway that Changes Our Habits, from Self-Destructive to Self-Constructive

In the film's final insight, it reveals how we can practically regain a shining experience of existence, amidst our depressingly "augmented realities", and more...
Premieres on International Day of Happiness (20 March 2027)
Join Us for a Whole Week of Presentations on the Science and Philosophy of Happiness

Featuring: The iReawaken Experience

Based on the frameworks revealed in DeINCEPTION, iReawaken is an inner leadership 4-day online workshop, that reveals the hierarchy of our motivational maps.

Within, we expose the inner four levels of performance that we can operate from, and the difference that each level makes – both in terms of the quality of work that we produce, as well as the quality of life that we experience internally.

iReawaken gets to the heart of the key issue that governs our personal capacity to intentionally motivate ourselves, as to do the good that we want to do long term.

More Information: www.ireawaken.com (link opens in a new window)

What Effects Do Our Beliefs About Happiness Have Upon Our Lives?
Watch the exclusive premiere of this feature documentary right here, (no strings attached) and come to better understand the most important pursuit of your life!

Exclusive Access, All Free

Get the full-length, 132-minute feature documentary (normally $19.95), all free; and packaged as 4 bite-sized experiences to deepen your understanding.

Enhanced, Guided Experience

Also with expanded commentaries from John, delivered to your inbox, that help you piece together these insights, with the context of your life

Instant Online Deliverability

See it right now, on your favorite internet device - mobile, tablet or desktop - and take a journey with us, right where you are.

About John Angheli

Motivation Researcher and Film Maker

John Angheli is a lifelong learner dedicated to re-moralizing today's leaders for a better tomorrow. He has lectured in higher education, served as president of the Australia Life Coaching Society, and worked as a leadership counsellor for nearly two decades. 
With degrees in Architecture, Business, Education, Philosophy, and Film Studies, he brings fresh perspectives and innovative ideas on empowering individuals and communities. John's goal is to awaken our innate will to find meaning, thereby enhancing our greatest strengths. 
His latest project, this feature documentary, is an autobiographical film that illustrates how our pursuit of happiness is tied to our deepest aspirations and why this connection matters most.
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